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The Onion Nails Print Media Down

August 31st, 2011 · No Comments

Print Experts

I’m not as big a fan of The Onion as I should be, but today (as they often do) they nailed down print media’s desperation with a story titled: Failing U.S. Economy No Reason At All To Stop Investing In Print Media, All Experts Agree.

In explaining print media’s remarkable appeal, the entire financial community said citizens rely, and will continue to rely, on printed newspapers to keep them not only informed about current events, but better prepared to function as the kind of knowledgeable citizens a robust democracy requires. Others pointed toward people’s deep emotional attachment to print media and the loyalty readers have for the treasured publications as a financial guarantee. In addition, investors from every major financial firm strongly noted that newspapers are an integral part of the ongoing American story that is written each morning, chapter by chapter, on black-and-white newsprint by decent, hardworking men and women who live in the very communities their newspapers serve.

It reads like the media kits of some of my favorite action sports titles.

[Link: The Onion]

→ No CommentsTags: Business · Media

Fall Books Worth Waiting For

August 15th, 2011 · No Comments

Fall Books

It’s been a painfully slow summer for literary fiction. One look at the NYT Best Sellers List explains it pretty well: crap. That’s why, even though it seems that summer has gone by far to quickly, I’m looking forward to fall when a trifecta of potentially great new books drops.

1. The Leftovers by Tom Perrotta (August 30, 2011)
After epic stories of middle-aged couples lost in suburbia, like his previous books Election, Little Children (both turned into movies) and The Abstinence Teacher, Tom Perrotta’s sharpens his skewers up a bit with a book about the truly lost souls left behind after all the good people are taken to heaven in the rapture. Perrotta is one of those writers (like Eugenides, or Jonathan Franzen) whose books I will read no matter what they’re about because with their writing it really doesn’t matter.

2. The Marriage Plot by Jeffery Eugenides (October 11, 2011)
As a follow up to his Pulitzer Prize-winning Middlesex, Jeffery Eugenides has written another coming-of-age story. Reportedly set in the early 1980s, The Marriage Plot features a college English major who is “writing her senior thesis on Jane Austen and George Eliot” and the two of the guys in her life. It’s about time for a good old-fashioned, new story about marriage. Isn’t it?

3. 1Q84 by Haruki Murakami (October 25, 2011)
With Hard-Boiled Wonderland and the End of the World, and Kafka On The Shore Haruki Murakami proved that he is one of the few writers who can offer Westerners an emersion into the hyper-accelerated cultural consciousness of modern day Japan. This 944 page book was originally published in Japan as three separate hardbound books, but all three have been pulled together for this English language translation. The title is reported a play on the way 1984 is spoken in Japanese, and tells the story of a young boy and girl. “And they fall in love. From that point of view it’s a simple story. But something happens and the two of them go to the dark side of the moon,” according to the author. Or moons, as the case may be. We’ll see.

→ No CommentsTags: Books

Audience Migration 2011 Update

March 17th, 2011 · No Comments


Yes, 2010 was a great year for advertising according to the Pew Research Center’s “Project For Excellence In Journalism” 2011 report. Aside from the sad little newspaper industry everything is up, up, up. Even magazines were up 1.4 percent in revenue. The stat that I found most telling, however, was the percentage change in audience.

The migration to the web also continued to gather speed. In 2010, every news platform saw audiences either stall or decline — except for the internet. Cable news, one of the growth sectors of the last decade, is now shrinking, too. For the first time in at least a dozen years, the median audience declined at all three cable news channels.

When marketing people ask me why I think they should be spending more money online in the next 12-24 months, I think this is the first chart I’ll show them.

[Link: All Things D via @Bradmcdonald]

→ No CommentsTags: Business · Media

Mammoth Snowboarding Back In The Day

February 9th, 2011 · 2 Comments

Mammoth Mountain just released the first in their “History of Snowboarding” video pieces. If you look carefully, you might catch me flying by on a Kemper Freestyle, doing some “reporting,” or hanging out in the background. Seems like only yesterday. Crazy.

→ 2 CommentsTags: Snowboarding · Video

A Small Slice of Coachella Pie

January 19th, 2011 · No Comments

The lineup for the 2011 Coachella Music Festival was announced yesterday. After crushing some numbers, my enthusiasm for the April 15-17 events looks like this:

Coachella Pie

Ruling out (for a moment) the amazing introduction to new music that Coachella is, it’s not looking like this year is worth bothering the babysitters.

[Link: Coachella]

→ No CommentsTags: Music

The iPad Orchestra

September 28th, 2010 · No Comments

Still don’t have one. I’m waiting for the seven incher with a retinal display.

→ No CommentsTags: Technology · Video

Photos On The Interwebs

August 12th, 2010 · No Comments

Etnies Simpson

The etnies.com site is running a couple of my Brett Simpson photos from the 2010 US Open of Surfing right here. Kind of cool to see my images up on someone else’s homepage for a change.

→ No CommentsTags: Media · Surfing

Old Media Says Postal Workers Are Overpaid

July 6th, 2010 · 1 Comment

AffordablemailTired of huffing dead media around for pennies, the US Postal Service has decided that they are going to increase magazine postal rates by 8 percent, according to a story on Media Post. And the old media titans are not happy.

In response magazine publishers and industry organizations, including Conde Nast, Time Inc., Bonnier Corp., American Business Media, the Magazine Publishers of America and the Direct Marketing Association, have joined forces to create the Affordable Mail Alliance, which describes itself as “an unprecedented coalition of postal customers,” petitioning the PRC to block the rate increase.

What is the first thing this new organization does? They’re blaming the mail carriers saying that if the Postal Service wants to save money they should cut employee pay rather than increase rates.

For example, the AMA noted that the wages of postal workers are higher than comparable positions in the private sector.

How’s that for pissing off the people responsible for taking your product the last mile? Logic would suggest that as digital distribution results in fewer and fewer physical items being transported the the per unit cost of shipping anything will have to increase.

But rather than spending the money on postage, old media band together and spend money trying to reform the Postal Service. It will likely be as successful as using print advertising to convince people that magazines are still relevant.

[Link: Media Post and Los Angeles Times]

→ 1 CommentTags: Business · Media

No iPhone 4 For Me. . .

July 1st, 2010 · No Comments

Tumblr L4V4Zvpj8D1Qz4Xwzo1 400

For once I’m with Bill. . .

[Link: 9-5 Mac]

→ No CommentsTags: Technology

Death Race 2010 Road Trip

April 22nd, 2010 · No Comments

Crw 5605

Just got back from an overnight trip to Tucson, Arizona for the 6th Annual Death Race motorized bicycle race with Nash Moto. I was only a spectator. I did not race. But I did take some photos. Follow the jump for all the images.
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→ No CommentsTags: Travel