lee crane

words. pictures. links.

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Hi. Welcome to an entire page of me talking about me. Currently, I am a web publisher, fitness technology writer, and parent. Prior to this, however, I was the Director of Digital Content for TransWorld Media (a division of The Bonnier Corporation) where I directed the creation of what was the world’s largest online action sports community: Skateboarding.com, Transworldsnowboarding.com, Transworldmx.com, RideBMX.com, Transworldsurf.com (RIP), Transworldbusiness.com, and Quadmagazine.com (RIP).

When I began at TWS there was one site, and when I left, the Transworld Network of sites was being visited each month by 1.8 million unique visitors and they were generating 30 million monthly page views.

This online experience allowed me to host technology panel discussions for the Surf Industry Manufacturers Association, the Snowboard Industry Conference, and appear as a panelist at the Digital Entertainment & Media Expo in Los Angeles speaking on “Digital Print” and the issues facing magazine publishers attempting to make the jump to online.

My start in media came in college when I was a columnist and feature editor of the student newspaper at Pacific Union College. After graduating with a Bachelors of Science degree in Journalism, I worked as a lift operator and a ski instructor before co-founding and editing The Mammoth Times, a news weekly based in the resort town of Mammoth Lakes, California. The Mammoth Times was eventually purchased by Horizon California Publications and remains the paper of record for Mono County.

Following The Mammoth Times I was hired by TransWorld Media as the Managing Editor of TransWorld Snowboarding magazine. While there I created some of the most popular long-lasting sections including The Angry Interns, Tiny Type, and several other magazine staples.

After four years at TransWorld I left to pursue writing and television announcing. During the next three years I became the snowboard editor of Ski Magazine, the snowboard editor of Snow Country Magazine, a senior editor at Bikini Magazine and wrote stories that were published in Vibe, Spin, Platinum, Snowboarder, Surfer, Surfing, and numerous Japanese and European action sports magazines. My work has been included in two action sports anthologies; Ultimate Snowboarding and The Declaration of Independents as well as in the book Agents of Change.

My television work has included on-camera color commentating/co-hosting for shows on ESPN, FOX, ABC, and TBS including the US Open Snowboarding Championships, the ESPN Winter X Games, and the Goodwill Games.

In 1996, while working for InterZines Productions, I developed and launched AOL’s first snowboarding site Snowboarding Online as part of Ted LeonsisAOL Greenhouse Project. It is an understatement to say that we were a little early to the online party. Most of my time was spent trying to explain how great online was to people who still didn’t understand why they needed computers on their desks. Those with computers and AOL and an interest in snowboarding were pretty excited about what we accomplished. Unfortunately, that was a very small group of people and in the spring of 1998 InterZines was sold to Times Mirror which brought me back to TransWorld Media for a second tour of duty.

Along the way I bought a camera and began shooting action photos. Within the first year my images were being used by Activision to launch what became one of their best selling titles Tony Hawk Pro Skater where they were featured as the video game box art as well as on video game magazine covers, poster, and other pieces of editorial. When the United State Postal Service launched their series of extreme sports stamps my photo was used to advertise the stamps in national titles like ESPN: The Magazine.

I currently live in Southern California with my wife and two children

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