lee crane

I’m not as big a fan of The Onion as I should be, but today (as they often do) they nailed down print media’s desperation with a story titled: Failing U.S. Economy No Reason At All To Stop Investing In Print Media, All Experts Agree.

In explaining print media’s remarkable appeal, the entire financial community said citizens rely, and will continue to rely, on printed newspapers to keep them not only informed about current events, but better prepared to function as the kind of knowledgeable citizens a robust democracy requires. Others pointed toward people’s deep emotional attachment to print media and the loyalty readers have for the treasured publications as a financial guarantee. In addition, investors from every major financial firm strongly noted that newspapers are an integral part of the ongoing American story that is written each morning, chapter by chapter, on black-and-white newsprint by decent, hardworking men and women who live in the very communities their newspapers serve.

It reads like the media kits of some of my favorite action sports titles.

[Link: The Onion]