Yes, 2010 was a great year for advertising according to the Pew Research Center’s “Project For Excellence In Journalism” 2011 report. Aside from the sad little newspaper industry everything is up, up, up. Even magazines were up 1.4 percent in revenue. The stat that I found most telling, however, was the percentage change in audience.
The migration to the web also continued to gather speed. In 2010, every news platform saw audiences either stall or decline — except for the internet. Cable news, one of the growth sectors of the last decade, is now shrinking, too. For the first time in at least a dozen years, the median audience declined at all three cable news channels.
When marketing people ask me why I think they should be spending more money online in the next 12-24 months, I think this is the first chart I’ll show them.