In a letter to his readers, URB magazine’s founder and publisher Raymond Roker announced that the magazine is taking a break from the print media world. Roker, who has kept URB independent through out its history, explained his reasons for the change than most:
To simply blame the prevailing conditions on the financial markets is only partially accurate. We’re experiencing an incredible and sweeping shift in consumption and media habits worldwide, especially in the magazine market. It’s affecting giant publishers like Condé Nast as well as niche publishers like us. . . For these are other reasons (read on), effective after Issue 158 (Summer 2009), we have decided to take a hiatus from the print edition of URB so that we can evaluate the landscape, relaunch URB.COM and decide where we fit in the new, new legacy media ecosystem.
I think this is something we’re going to be hearing a lot more in the near future. And it makes sense. Media is digital, print is analog.